I really never thought Starbucks would flourish in Brazil. I imagined Brazilians, on having their first sip of our watered down goodness, would throw their full cups in disgust. I mean really, their coffee and our coffee are like apples and broccoli.
Although I did get the fact that Brazilians like to buy American stuff. I think I could sell fake joke vomit like crazy if I just made it "American." Hate to break it to you but we Americans like to buy crap, and a lot of it. We also enjoy paying inflated prices. Go figure.
But I think I was missing the big picture. Starbucks also makes those big fru fru girly drinks like the Frappuccino (yes guys, it is a girl drink). Mochas, lattes, and all that stuff must be what are bringing the Brazilians in. While getting more common, they still aren't everywhere. It's a total habit forming novelty.
It also figures that they'd finally get themselves down here after I've already broken my Venti house coffee habit. Now I drink my cafezinho with a bit of milk. As Mr. Rant calls it "American Style"