It's hip and cool to get involved, especially when you name drop Rio de Janeiro. Making a difference here doesn't get much cooler... until now.
There is a group giving the kids of Rocinha a shot at a dream and it is one hell of a good one: Rocinha Media School! Not all trades need to be boring and this program, spin Rocinha, is the opposite of that. They teach Rocinha lovers of music professional dj skills.
From their mission statement:
So how to get involved. Well, Jim at Qualidade da Vida is having a fund raiser to help get them an ipad that would greatly help with the technology aspect of the program. Crazy thing is that over half the people I know have one to play with, why can't these guys have it to take things to the next level? Anyway, that is a start.
You can also go visit their site and see how you can personally get involved. And remember:
SPIN ROCINHA is a youth empowerment and music development program, implemented by Rocinha Media School, in which Rocinha’s young people develop industry-standard DJing skills to produce music that is based on their experiences within the community. Using a process that enables youths to explore issues of democratic, community participation through media empowerment, the program advances the distinctive cultural narratives that help shape Rocinha and the region.